Design and hospitality, run as one family.
Ashley leads design, Tony leads management, and together they create a hospitality brand — Peak Standard Design and Peak Standard Hospitality, sister brands built from Ooltewah, Tennessee. Same values. Same bar for quality. Different doors into the work.
We don’t design for magazine spreads that sit empty. We design for families who arrive tired, kids who need a place to land, and owners who need a home that earns its keep. The interiors Ashley creates are the same kind of spaces Tony’s team runs every day — warm timber, thoughtful lighting, durable finishes, and rooms that invite people to stay a little longer.
If you’ve stayed in Peak & Pine Retreat or East Branch Bungalow, you’ve already felt the difference. That’s the Peak Standard — and now we build it for owners like you.
Ashley
I’m an STR owner with a graphic design background, and the owner of a staging company known as We Stage Homes out of Massachusetts. I relocated my family to Tennessee, where we’re centrally located near so many Airbnb hubs. I wanted to take advantage of the opportunity and really use my design skills to help other STR owners benefit.
At Peak Standard Design, that means rustic modern interiors that photograph cleanly, host comfortably, and hold up to real guest life — grounded in family, faith, and community.
Start a design conversationLet’s make your rental the one guests book.
Tell us about your property — whatever the size of the project, we’d love to hear about it.
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